I love Gossip Girl. The books and the show. (Especially the show.) So I'm more than a bit amused at the blatent, giving-the-finger-to-morality-and-all-that's-decent-in-the-world marketing campaign the show's promoters use to get attention. At the same time, I can't believe they can get away with some of this stuff! :)
Here's the ad that first caught my attention. We all know what OMFG stands for, right? And yet it here it is - smack dab in the middle of Times Square.
But if you think that's bad, take a look at what they're doing this time around. These ads were just released. (Courtesy of Gawker.)
I always kind of secretly enjoy when a book or film or television show flaunts reviews that are supposed to be negative - waving them in the air with a fierce sense of pride. I've never written books controversial enough to take advantage of this type of promo, but I do kinda love the idea of working it if I ever did.
As far as what this teaches our kids - that's a debate for another day. I'm looking at this from a pure marketing standpoint.
Do these ads make you want to watch the show?